{"id":2559,"date":"2020-11-11T15:05:20","date_gmt":"2020-11-11T15:05:20","guid":{"rendered":"http:\/\/goldstarmedia.biz\/2020\/11\/11\/4-ways-to-boost-digital-marketing-effectiveness-for-retailers\/"},"modified":"2025-05-07T19:35:02","modified_gmt":"2025-05-07T19:35:02","slug":"4-ways-to-boost-digital-marketing-effectiveness-for-retailers","status":"publish","type":"post","link":"https:\/\/goldstarmedia.biz\/?p=2559","title":{"rendered":"4 Ways to Boost Digital Marketing Effectiveness for Retailers"},"content":{"rendered":"
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4 Ways to Boost Digital Marketing Effectiveness for Retailers<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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COVID-19 has turned nearly every facet of life upside down, and as a result, there are several industries that have suffered significantly over the last six months. Retail is perhaps at the top of this list. Retailers of all types have had to get creative when it comes to targeting new customers, keeping loyal customers engaged and satisfied, and finding new ways to deliver unique yet consistent customer experiences<\/a>. Selligent conducted its third annual global consumer study<\/a>, which asked people about their shopping habits pre-COVID, how they\u2019ve changed, and what offers from retailers they most appreciate. The findings shed light on several digital marketing opportunities that retailers can use to support customers.<\/p>\n

\n\tBe More Than Informative; Be Helpful<\/h3>\n

In the early days of COVID-19, your email inbox was likely bursting with messages along the lines of \u201cwe know this is hard\u201d<\/em> and \u201cwe\u2019re here for you.\u201d<\/em> While those were appreciated \u2013 48% of people welcomed such messages of empathy \u2013 it\u2019s time to do more than sending a feel-good email. An astounding 75% of consumers have reported loss of employment (laid off, reduced hours or pay, furloughed, etc.) due to COVID-19, triggering the large majority (60%) of consumers to modify purchases to focus on essential items, like food and safety products.<\/p>\n

What marketers can do:<\/strong> Consumers prioritize and welcome brand messages that center on deals and sales, given many are now much more budget-conscious than ever before. Rather than send an email that states \u201cwe care about you,\u201d retailers are encouraged to take it a step further and make them tangible: 51% of consumers believe that free products and buyer perks (secret sales, free shipping, promo codes) are the best ways for brands to put those words into action.<\/em><\/p>\n

\n\tMake the Shopping Experience Easy<\/h3>\n

Consumers run the gamut on their comfort level with shopping in-store, but the vast majority now require flexibility in the shopping experience itself. Consider this: 29% of consumers note their buying behaviors have forever changed and plan to shop more online than in-person. Consumers now want to know whether the product they want is available before they go to the store to make a purchase. Additionally, a large majority of shoppers place importance on health and safety practices. Many also intend to take advantage of flexible shopping options, like contact-less and curbside pickup or check-in options:<\/p>\n