{"id":2597,"date":"2020-07-22T22:50:19","date_gmt":"2020-07-22T22:50:19","guid":{"rendered":"http:\/\/goldstarmedia.biz\/2020\/07\/22\/deciphering-digital-marketing-jargon\/"},"modified":"2025-05-07T19:35:08","modified_gmt":"2025-05-07T19:35:08","slug":"deciphering-digital-marketing-jargon","status":"publish","type":"post","link":"https:\/\/goldstarmedia.biz\/?p=2597","title":{"rendered":"Deciphering Digital Marketing Jargon"},"content":{"rendered":"<div class=\"field field-name-field-lead-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-title field-type-ds field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<h3>Deciphering Digital Marketing Jargon<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>We can all can use a little levity these days. The coronavirus has shut down in-person office meetings and water cooler talk for marketers across the globe for months. But as some of us slowly return to working in the office while others remain hunkered down, <a href=\"\/blog\/news\/leadership-insights-best-practices-from-a-20-year-wfh-veteran\">trying to stay productive in our home offices<\/a>, one thing has remained immune to the ongoing crisis: marketing jargon.<\/p>\n<p>Marketers have a certain way of talking \u2013 throwing around mixed metaphors and non sequiturs \u2013 and it has proven highly resilient. Even on video conferences and Slack chats, digital marketing teams are still <em>crushing it<\/em>. Still <em>raising the bar<\/em>. Still <em>innovating<\/em> <em>best-of-breed <\/em>initiatives with <em>laser-focused thought leadership<\/em>. And still leveraging <em>value-added synergies<\/em> across <em>bleeding-edge<\/em> supply chains.<\/p>\n<h2>Are you ready to <em>enhance<\/em> your <em>virtual relationships<\/em> with <em>out-of-the-box<\/em> jargon?<\/h2>\n<p>Great, because we used some of our pandemic time to <em>circle back<\/em> and <em>reimagine <\/em>our booklet, <strong>Marketing Jargon: An Insider\u2019s Guide to Industry Phrases<\/strong>, originally published a few years ago. It\u2019s the ultimate guide to talking the talk in a (chat) room full of marketing heads, replete with enlightening transcripts of what all that lingo really means, in actuality.<\/p>\n<p>This new booklet is <em>scaled up<\/em> and <em>re-engineered<\/em> with <em>value-added<\/em> content. Fully <em>optimized<\/em>, this new edition promises to deliver even more <em>engagement<\/em> and humor per square inch. Here\u2019s a sneak peek\u2026<\/p>\n<h2>1. Crushing it with hip youngsters.<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WUMfal7Ugzw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>2. Boldly breaking down cross-departmental barriers.<\/h2>\n<p>When they say\u2026<\/p>\n<p><a href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border-width: 0px; border-style: solid; width: 220px; height: 222px;\" src=\"\/sites\/default\/files\/blogpost-marketing-jargon-2.jpg\" alt=\"Eliminate Data Silos\" \/><\/a><\/p>\n<p><em>They probably mean: We just introduced our IT team to our marketing department.<\/em><\/p>\n<h2>3. Elevating the game.<\/h2>\n<p>When they say\u2026<\/p>\n<p><a href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border-width: 0px; border-style: solid; width: 250px; height: 252px;\" src=\"\/sites\/default\/files\/blogpost-marketing-jargon-3.jpg\" alt=\"Level up\" \/><\/a><\/p>\n<p><em>They probably mean: We\u2019re so far behind on this, but I\u2019ll never admit that to you.<\/em><\/p>\n<p>Stay <em>ahead of the curve<\/em> by downloading this newly updated booklet, presented as a <em>Freemium <\/em>feature (that means it\u2019s free). Our marketing tribe may be physically dispersed for now, but our common language still prospers.<\/p>\n<p>And please know that for omnichannel marketing and better customer experiences \u2013without all the BS \u2013 you can always <a href=\"\/demo\">contact us<\/a>.<\/p>\n<div class=\"frame-border-body\">\n<div class=\"full-width inline-block-30\"><a class=\"cta-blog-rs\" href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"\/sites\/default\/files\/blogpost-marketing-jargon-cta.jpg\" \/><\/a><\/div>\n<div class=\"full-width inline-block-60\">\n<p><strong>Download Booklet Now<\/strong><\/p>\n<p>Selligent offers a lighthearted look at marketing jargon, the language used by marketers \u2013 and what they really mean when they use certain expressions.<\/p>\n<p><strong><span class=\"cta-white download\"><a class=\"cta-blog-rs\" href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"\/sites\/default\/files\/download-button.png\" alt=\"\" \/> Download<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-node-link field-type-ds field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p class=\"cta\"><a class=\"\" href=\"\/blog\/digital-marketing\/deciphering-digital-marketing-jargon\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"field field-name-field-lead-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><img decoding=\"async\" loading=\"lazy\" typeof=\"foaf:Image\" src=\"https:\/\/www.selligent.com\/sites\/default\/files\/styles\/blog_image_front\/public\/blogpost-marketing-jargon.jpg?itok=ftvfB1FW\" width=\"370\" height=\"190\" alt=\"Thumbnail image of the cover of a booklet from Selligent Marketing Cloud titled, \u201cMarketing Jargon: An Insider\u2019s Guide to Industry Phrases\u201d\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-title field-type-ds field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\" property=\"dc:title\">\n<h3>Deciphering Digital Marketing Jargon<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\" property=\"content:encoded\">\n<p>We can all can use a little levity these days. The coronavirus has shut down in-person office meetings and water cooler talk for marketers across the globe for months. But as some of us slowly return to working in the office while others remain hunkered down, <a href=\"\/blog\/news\/leadership-insights-best-practices-from-a-20-year-wfh-veteran\">trying to stay productive in our home offices<\/a>, one thing has remained immune to the ongoing crisis: marketing jargon.<\/p>\n<p>Marketers have a certain way of talking \u2013 throwing around mixed metaphors and non sequiturs \u2013 and it has proven highly resilient. Even on video conferences and Slack chats, digital marketing teams are still <em>crushing it<\/em>. Still <em>raising the bar<\/em>. Still <em>innovating<\/em> <em>best-of-breed <\/em>initiatives with <em>laser-focused thought leadership<\/em>. And still leveraging <em>value-added synergies<\/em> across <em>bleeding-edge<\/em> supply chains.<\/p>\n<h2>\n\tAre you ready to <em>enhance<\/em> your <em>virtual relationships<\/em> with <em>out-of-the-box<\/em> jargon?<\/h2>\n<p>Great, because we used some of our pandemic time to <em>circle back<\/em> and <em>reimagine <\/em>our booklet, <strong>Marketing Jargon: An Insider\u2019s Guide to Industry Phrases<\/strong>, originally published a few years ago. It\u2019s the ultimate guide to talking the talk in a (chat) room full of marketing heads, replete with enlightening transcripts of what all that lingo really means, in actuality.<\/p>\n<p>This new booklet is <em>scaled up<\/em> and <em>re-engineered<\/em> with <em>value-added<\/em> content. Fully <em>optimized<\/em>, this new edition promises to deliver even more <em>engagement<\/em> and humor per square inch. Here\u2019s a sneak peek&#8230;<\/p>\n<h2>\n\t1. Crushing it with hip youngsters.<\/h2>\n<p><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/WUMfal7Ugzw\" width=\"560\"><\/iframe><\/p>\n<h2>\n\t2. Boldly breaking down cross-departmental barriers.<\/h2>\n<p>When they say&#8230;<\/p>\n<p><a href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt=\"Eliminate Data Silos\" src=\"\/sites\/default\/files\/blogpost-marketing-jargon-2.jpg\" style=\"border-width: 0px; border-style: solid; width: 220px; height: 222px;\" \/><\/a><\/p>\n<p><em>They probably mean: We just introduced our IT team to our marketing department.<\/em><\/p>\n<h2>\n\t3. Elevating the game.<\/h2>\n<p>When they say&#8230;<\/p>\n<p><a href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt=\"Level up\" src=\"\/sites\/default\/files\/blogpost-marketing-jargon-3.jpg\" style=\"border-width: 0px; border-style: solid; width: 250px; height: 252px;\" \/><\/a><\/p>\n<p><em>They probably mean: We\u2019re so far behind on this, but I\u2019ll never admit that to you.<\/em><\/p>\n<p>Stay <em>ahead of the curve<\/em> by downloading this newly updated booklet, presented as a <em>Freemium <\/em>feature (that means it\u2019s free). Our marketing tribe may be physically dispersed for now, but our common language still prospers.<\/p>\n<p>And please know that for omnichannel marketing and better customer experiences \u2013without all the BS \u2013 you can always <a href=\"\/demo\">contact us<\/a>.<\/p>\n<div class=\"frame-border-body\">\n<div class=\"full-width inline-block-30\">\n\t\t<a class=\"cta-blog-rs\" href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"\/sites\/default\/files\/blogpost-marketing-jargon-cta.jpg\" \/><\/a><\/div>\n<div class=\"full-width inline-block-60\">\n<p><strong>Download Booklet Now<\/strong><\/p>\n<p>Selligent offers a lighthearted look at marketing jargon, the language used by marketers \u2013 and what they really mean when they use certain expressions.<\/p>\n<p>\u00a0<\/p>\n<p><strong><span class=\"cta-white download\"><a class=\"cta-blog-rs\" href=\"\/sites\/default\/files\/marketing-jargon-2020-spreads-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/download-button.png\" \/> Download<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-node-link field-type-ds field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p class=\"cta\"><a href=\"\/blog\/digital-marketing\/deciphering-digital-marketing-jargon\" class=\"\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":4,"featured_media":2903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[216],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business"],"gutentor_comment":0,"featured_image_src":"https:\/\/goldstarmedia.biz\/wp-content\/uploads\/2020\/07\/blogpost-marketing-jargon-660x365-1-600x365.jpg","featured_image_src_square":"https:\/\/goldstarmedia.biz\/wp-content\/uploads\/2020\/07\/blogpost-marketing-jargon-660x365-1-600x365.jpg","author_info":{"display_name":"Goldstar Media","author_link":"https:\/\/goldstarmedia.biz\/?author=4"},"_links":{"self":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/posts\/2597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2597"}],"version-history":[{"count":0,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/posts\/2597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/media\/2903"}],"wp:attachment":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}