{"id":2675,"date":"2020-03-09T14:33:50","date_gmt":"2020-03-09T14:33:50","guid":{"rendered":"http:\/\/goldstarmedia.biz\/2020\/03\/09\/has-privacy-become-just-a-talking-point-for-tech-2\/"},"modified":"2025-05-07T19:37:09","modified_gmt":"2025-05-07T19:37:09","slug":"has-privacy-become-just-a-talking-point-for-tech-2","status":"publish","type":"post","link":"https:\/\/goldstarmedia.biz\/?p=2675","title":{"rendered":"Has Privacy Become Just a Talking Point For Tech?"},"content":{"rendered":"
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Has Privacy Become Just a Talking Point For Tech?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Data privacy has been a hot topic for several years now, and, to no one\u2019s surprise, it was a\u00a0can\u2019t-be-missed focal point<\/a>\u00a0earlier this year during the annual Consumer Electronics Show (CES). While the tech industry is busy churning out everything from self-driving cars to coffee-making robots and other futuristic devices, one can\u2019t help but wonder why the topic of privacy seems like a forced afterthought when it comes to many of these new gadgets and gizmos.\u00a0Of course everyone is interested in the \u201ccool factor\u201d regarding new technology, but what are we expecting consumers to risk in exchange for coolness and convenience?<\/p>\n

Last spring, Gartner reported that\u00a0only four in 10 privacy execs are confident about adapting to new, imminent regulations<\/a>. And now that the California Consumer Privacy Act (CCPA)<\/a> has taken effect, companies are under even more legal pressure to comply. The days of casually collecting and keeping personal data \u201cin the cloud\u201d is coming to an end for marketers.<\/p>\n

In spite of new, existing and pending privacy laws, I still can\u2019t help wonder if the industry is taking customer privacy concerns seriously enough.\u00a0When I look at new tech products today, I find myself wondering how much they\u2019re asking from me as a consumer. How much personal data do I have to provide in order to make all these cool things work as intended? Tech is struggling to find the balance between providing value that doesn\u2019t require gathering intimate levels of personal data. In a race to become the coolest, most convenient gadget, we tend to side-step privacy, only to circle-back later to add it in as a key talking point. This approach is not only backwards, it\u2019s dangerous.<\/p>\n

The risk falls almost completely on consumers. We\u2019ve already seen it play out across different scenarios that are increasingly damaging to the very people brands connect with and sell to. No industry or vertical has been immune to data compromises \u2013 from banks to social media networks, to technology giants. The technology industry simply\u00a0cannot<\/em>\u00a0overlook privacy as a corporate message, as it\u2019d be a glaringly irresponsible oversight.<\/p>\n

Our recent Selligent poll of 5,000 global consumers<\/a>\u00a0reported that they love their voice assistants and use them often — 45% of the population are regular users — but 51% are worried that they\u2019re being listened to without their consent. Tech has morphed into an industry that\u2019s consumed with meeting hyper-personalized consumer wants and needs and rightfully so; these new markets are booming, but they\u2019re overlooking the fact that 74% of people value privacy over experience. We\u2019re now at a crossroads where we have to ask ourselves, \u201cCan you have one without the other?\u201d How do we deliver a personalized experience without tracking consumers\u2019 every move?<\/p>\n

Organizations need to have serious, honest conversations that re-evaluate the need and use for data they collect and store. Consumers\u2019 personal information is the very heart of what makes many brands successful in building connected, personalized experiences. However, understanding how much is\u00a0too much\u00a0<\/em>is critical. A few questions to consider:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Do data strategies and a mission to be customer-first align, and how?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How transparent are we with our customers and is it enough?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Are we doing what we can to do right by the people who are entrusting us with their information?\u00a0<\/p>\n

\tWe may not have all the answers, but as consumers, we do have to consider how privacy affects us and use that to propel conversations we are having as industry leaders.<\/p>\n<\/div>\n

\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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\"Photo<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

Has Privacy Become Just a Talking Point For Tech?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

Data privacy has been a hot topic for several years now, and, to no one\u2019s surprise, it was a\u00a0can\u2019t-be-missed focal point<\/a>\u00a0earlier this year during the annual Consumer Electronics Show (CES). While the tech industry is busy churning out everything from self-driving cars to coffee-making robots and other futuristic devices, one can\u2019t help but wonder why the topic of privacy seems like a forced afterthought when it comes to many of these new gadgets and gizmos.\u00a0Of course everyone is interested in the \u201ccool factor\u201d regarding new technology, but what are we expecting consumers to risk in exchange for coolness and convenience?<\/p>\n

Last spring, Gartner reported that\u00a0only four in 10 privacy execs are confident about adapting to new, imminent regulations<\/a>. And now that the California Consumer Privacy Act (CCPA)<\/a> has taken effect, companies are under even more legal pressure to comply. The days of casually collecting and keeping personal data \u201cin the cloud\u201d is coming to an end for marketers.<\/p>\n

In spite of new, existing and pending privacy laws, I still can\u2019t help wonder if the industry is taking customer privacy concerns seriously enough.\u00a0When I look at new tech products today, I find myself wondering how much they\u2019re asking from me as a consumer. How much personal data do I have to provide in order to make all these cool things work as intended? Tech is struggling to find the balance between providing value that doesn\u2019t require gathering intimate levels of personal data. In a race to become the coolest, most convenient gadget, we tend to side-step privacy, only to circle-back later to add it in as a key talking point. This approach is not only backwards, it\u2019s dangerous.<\/p>\n

The risk falls almost completely on consumers. We\u2019ve already seen it play out across different scenarios that are increasingly damaging to the very people brands connect with and sell to. No industry or vertical has been immune to data compromises \u2013 from banks to social media networks, to technology giants. The technology industry simply\u00a0cannot<\/em>\u00a0overlook privacy as a corporate message, as it\u2019d be a glaringly irresponsible oversight.<\/p>\n

Our recent Selligent poll of 5,000 global consumers<\/a>\u00a0reported that they love their voice assistants and use them often — 45% of the population are regular users — but 51% are worried that they\u2019re being listened to without their consent. Tech has morphed into an industry that\u2019s consumed with meeting hyper-personalized consumer wants and needs and rightfully so; these new markets are booming, but they\u2019re overlooking the fact that 74% of people value privacy over experience. We\u2019re now at a crossroads where we have to ask ourselves, \u201cCan you have one without the other?\u201d How do we deliver a personalized experience without tracking consumers\u2019 every move?<\/p>\n

Organizations need to have serious, honest conversations that re-evaluate the need and use for data they collect and store. Consumers\u2019 personal information is the very heart of what makes many brands successful in building connected, personalized experiences. However, understanding how much is\u00a0too much\u00a0<\/em>is critical. A few questions to consider:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Do data strategies and a mission to be customer-first align, and how?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How transparent are we with our customers and is it enough?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Are we doing what we can to do right by the people who are entrusting us with their information?\u00a0<\/p>\n

\tWe may not have all the answers, but as consumers, we do have to consider how privacy affects us and use that to propel conversations we are having as industry leaders.<\/p>\n<\/div>\n

\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[219],"class_list":["post-2675","post","type-post","status-publish","format-standard","hentry","category-news","tag-travel"],"gutentor_comment":0,"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Goldstar Media","author_link":"https:\/\/goldstarmedia.biz\/?author=4"},"_links":{"self":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/posts\/2675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2675"}],"version-history":[{"count":0,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=\/wp\/v2\/posts\/2675\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldstarmedia.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}